About us

NORTH94 is more than just an urban apparel brand – it’s a symbol of identity, culture, and ambition. Founded by South African superstar rapper Da L.E.S, the brand takes its name from the year 1994, a pivotal moment in both South Africa’s history and Da L.E.S’ personal journey. It was the year he made the move to the North of Johannesburg, after returning from the USA, where he spent some of his formative years. This move marked the beginning of a new chapter in his life – a journey defined by success, creativity, and the fusion of global influences with local pride.

The bold NORTH94 logo, a striking symbol of style and innovation, is the creation of South African designer Thatiso Dube, the visionary behind the fashion brand GALXBOY. Celebrating both cultural heritage and contemporary flair, the logo embodies the spirit of modern South African fashion.

The Essence of NORTH94

At the heart of NORTH94 lies a powerful message: it’s a brand for those who live life on their own terms. It’s about reinvention, self-expression, and creating something fresh in the world of urban fashion. Drawing inspiration from Da L.E.S’ eclectic mix of American street culture and South African roots, NORTH94 is a celebration of the hustle, the passion, and the relentless drive to rise above and stand out. It’s more than just clothing; it’s a movement, a mindset.

Quality and Craftsmanship

NORTH94 is uncompromising when it comes to quality. Every garment is meticulously designed and crafted to ensure durability, comfort, and style. The brand blends high-quality fabrics with expert craftsmanship, producing pieces that feel as good as they look ensuring that customers get the best value for their investment.

But quality isn’t just about the materials. The designs are carefully thought out, combining bold graphic elements with clean, modern aesthetics. Every piece is a reflection of the brand’s commitment to staying ahead of trends while maintaining timeless appeal.

A Lifestyle, Not Just a Brand

NORTH94 isn’t just about wearing clothes – it’s about embodying a lifestyle. It’s for the dreamers, the go-getters, the trendsetters, and the ones who refuse to be put in a box. Whether you’re on the grind, hanging out with friends, or living your best life, NORTH94 is the perfect companion for those who walk to the beat of their own drum.

Join the Movement

NORTH94 is more than just a brand – it’s a community. It’s for those who understand that fashion is an expression of self, and who are always striving for greatness. Whether you’re wearing it for the street cred, the style, or the quality, NORTH94 stands for authenticity, individuality, and the relentless pursuit of success.

Be a part of the movement. Wear the culture. Wear NORTH94.